Since 1981, the brand’s signature portrait ad campaign, photographed by Greg Gorman, has featured an eclectic mix of more than 200 high-profile celebrities and lesser-known cultural provocateurs in an ever-evolving series of stunning black-and-white images, anchored by the legendary tagline,
‘A face is like a work of art. It deserves a great frame.’
Original, often iconoclastic, and always invigorating, eyeglasses designed by l.a.Eyeworks are immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of colour.
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l.a.Eyeworks began on September 9, 1979 when Barbara McReynolds and Gai Gherardi opened a single storefront on Melrose Avenue in Los Angeles, California. The original whim for this adventure? To challenge the prevailing norms of eyewear with proposals for a new, provocative revelation of the face.
